About

Surround strives to help go-to-market leaders create winning selling environments designed to withstand change. We help them create consistency and repeatability through fundamentals. No fancy acronyms, just the right tools and processes delivered in sensible and memorable way.

Why Surround

Decades of experience working with B2B organizations of all sizes and across industries.

GTM Experts

We are damn good at creating a unified motion between sales and marketing teams.

Clarity from Curiosity

We learn customers quickly and bring clarity of solutions to the table fast.

Programmatic Delivery

A cohesive system of processes and tools that create sustainable habits.

Strength through Partnerships

We help our customers accomplish more by bringing market-leading partners to the table. From top sales tech stack partners to innovative AI-based development players, Surround helps orchestrate world-class solutions.

Experience Galore

Surround was founded on the idea that go-to-market teams need to create sustainable habits that withstand the cycles of change in the organization. Even as technology and methodologies evolve, there are fundamentals of revenue generation that never go out of style. Organizations that adopt these foundational principles create consistency, accountability, and more predictable growth within their go-to-market teams.

Bill Galfano, founder and CEO of Surround, has spent the last 30 years of his career working with B2B companies to help them adopt new processes and technology. He spent 8 years working directly with sales teams as a platinum Salesforce partner. Upon taking over the role of VP of Sales for Magnet360, he helped lead the company to nearly 4x bookings in 4 years, leading to a successful exit.

In 2018, Bill co-founded InStereo, offering strategic sales and marketing services, and becoming the #1 Salesloft consulting partner. In 2021, Salesloft acquired InStereo to evolve their services capabilities in support of upmarket growth.