Get revenue unstuck.

Enabling the AI operating model for revenue teams.

The Challenge

GTM Teams Are Being Asked to Do More With Less

The pressure is real: tighter budgets, higher quotas, and a rapidly changing technology landscape. Yet most GTM teams are still running on disconnected tools, manual workflows, and ad hoc AI use that lacks governance or measurable impact.

The opportunity is equally real. Leaders who embrace AI-assisted and automated workflows — and who align their technology, process, and people — can reshape how their teams operate and what they're capable of delivering.

Surround helps you get there faster.

Our Services

Three Phases. One Orchestrated GTM Motion

Three Phases. One Orchestrated GTM Motion

From GTM strategy to AI-powered execution to ongoing optimization — Surround delivers an integrated model built for both speed and scale.

We start by building your GTM playbook — defining ICP, personas, messaging, and prioritized plays. Then we create the assets and AI-powered workflows to execute them. And we stay alongside you to activate, measure, and continuously improve.

Engagements are structured as fixed-fee projects and recurring advisory retainers, so you get the right level of support at every stage.

Our Approach

Delivered Outcomes

Delivered Outcomes

*

An investment into coaching and advisory services must have real impact on business outcomes.

An investment into coaching and advisory services must have real impact on business outcomes.

An investment into coaching and advisory services must have real impact on business outcomes.

Business leaders who invest in Surround can expect to build sustainable revenue motions that withstand market, employee, and competitive pressures.

Business leaders who invest in Surround can expect to build sustainable revenue motions that withstand market, employee, and competitive pressures.

Business leaders who invest in Surround can expect to build sustainable revenue motions that withstand market, employee, and competitive pressures.

Increase overall sales

+

20%

Repeatability creates consistency and scale

Increase overall sales

+

20%

Repeatability creates consistency and scale

Increase Productivity

+

25%

Consistency creates efficiency

Increase Productivity

+

25%

Consistency creates efficiency

Increase qualified pipeline

+

50%

Efficiency creates focus

Increase qualified pipeline

+

50%

Efficiency creates focus

Increase win rates

+

15%

Focus creates wins

Increase win rates

+

15%

Focus creates wins

Our Approach

Delivered Outcomes

*

*

Everyone asks for stats. So we have stats (is this stat-bait?!?!) Are they real, you ask? Yes, they are real. Research has shown that investment in repeatable and consistent processes can have this impact on core metrics (Sources: Gartner, Forrester, Alexander Group, TOPO). And we’ve seen it too over the course of our careers. So, we stand by the promise that these outcomes could be yours with hard work, dedication, and a commitment to consistent execution.

Everyone asks for stats. So we have stats (is this stat-bait?!?!) Are they real, you ask? Yes, they are real. Research has shown that investment in repeatable and consistent processes can have this impact on core metrics (Sources: Gartner, Forrester, Alexander Group, TOPO). And we’ve seen it too over the course of our careers. So, we stand by the promise that these outcomes could be yours with hard work, dedication, and a commitment to consistent execution.

Everyone asks for stats. So we have stats (is this stat-bait?!?!) Are they real, you ask? Yes, they are real.


Research has shown that investment in repeatable and consistent processes can have this impact on core metrics (Sources: Gartner, Forrester, Alexander Group, TOPO). And we’ve seen it too over the course of our careers.


So, we stand by the promise that these outcomes could be yours with hard work, dedication, and a commitment to consistent execution.

Get in touch

Still have questions? Ready to get started?

Get in touch and let's get talking.

Get in touch

Still have questions? Ready to get started?

Get in touch and let's get talking.

Get in touch

Still have questions? Ready to get started?

Get in touch and let's get talking.

© 2025 Surround LLC

All right reserved

© 2025 Surround LLC

All right reserved